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Overview

The business at a glance: revenue and gross profit each month, the margin they leave, and how many months of costs the cash on hand would cover.

The clients carrying the largest share of re-billed ad spend, where billings move through to the platforms rather than staying as profit.

Revenue and gross profit by month

Revenue and the gross profit it leaves, side by side, so the gap between the two is visible month to month.

Gross margin over time

The same story as a percentage: how much of each revenue rand survives the direct cost of delivery.