Profitability
Profitability
What each client bills versus what each client leaves behind once every cost of serving it is in. Billings rank clients one way; gross profit can rank them another. The gap between the two rankings is the point of this page.
What each client's billings are made of
Each client's billings stacked into the parts that make them up: gross profit at the base, then labour cost, direct cost and re-billed ad spend on top. Where the ad-spend band dominates the bar and the gross-profit base is thin, most of what the client bills is pass-through media money, not profit kept.
Profit per hour
The same clients ranked by what they earn per hour of the team's time. This is the one scale that compares a large retainer and a small project fairly.
The spread runs from R-146 to R621 per hour, averaging R398.
Profit per client over time
Per-client gross profit by month, so a client sliding from black into red shows up before the year-end total hides it.
The full ranking
Every client by billings, broken into the costs of serving it, with the gross profit, margin and profit per hour left over.